Zee Entertainment Enterprises Limited (ZEEL) announced the appointment of Mr. Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, designated as Senior Management Personnel, effective February 3, 2026. This appointment is part of ZEEL's strategy to strengthen its leadership team and enhance its monetization potential. Mr. Mehrotra brings over 31 years of experience in revenue and commercial leadership, with a focus on P&L ownership, multi-portfolio monetization, and enterprise growth. He is known for transforming sales models into client-centric, outcome-driven commercial engines and building high-performance teams. In his new role, he will be responsible for maximizing advertisement revenue generation by leveraging the convergence between the company's linear and digital businesses. Punit Goenka, CEO of ZEEL, stated that Mr. Mehrotra's deep understanding of the advertiser ecosystem and expertise in integrated monetization frameworks will be pivotal in driving sustainable and diversified growth. Laxmi Shetty will continue to lead the advertisement revenue vertical as Head - Advertisement Revenue, Broadcast & Digital, focusing on boosting revenue under Mr. Mehrotra's guidance.
