* Wipro announced a multi-year engagement with Odido Netherlands B.V. to transform its IT landscape and enhance customer experience. * Wipro will use AI and consulting expertise to improve customer engagement and satisfaction, productivity, and streamline operations to reduce costs. * The engagement includes a self-funded model where productivity-driven savings are reinvested to fund new digital initiatives. * Wipro will lead a full-scale modernization of Odido’s digital and enterprise technology landscape, driving IT simplification and automation using Wipro's WEGA and WINGS AI delivery platforms. * Wipro’s conversational AI chat solution will enhance responsiveness across Odido’s technology ecosystem. * Wipro’s experience-led studio model, powered by Designit, will integrate design with development and engineering teams to accelerate time to market and deliver high-quality digital experiences.