Wipro Limited has announced the launch of a new operating model for serving enterprise functions, integrating advisory, AI, and enterprise transformation services. This consulting-led, AI-powered model aims to provide end-to-end accountability across four core functional areas: People & Change; Supply Chain & Operations; Finance Transformation; and Sales, Marketing & Customer Experience (CX). The new model is designed to connect boardroom strategy with scaled operations, positioning Wipro as a key partner for reimagining and transforming core enterprise functions. Amit Kumar, Managing Partner & Global Head of Consulting at Wipro Limited, stated that the model addresses challenges faced by enterprises in modernizing operations and realizing value from AI initiatives. Wipro's integrated model leverages the Wipro Intelligence™ suite of AI-powered solutions and platforms throughout the client engagement lifecycle, from solutioning to delivery, ensuring AI is applied systematically to achieve business outcomes. Wipro Consulting will initially shape the transformation journey by defining AI strategy and future state operating models, while Wipro BPS teams will deliver AI-enabled automation and optimization using these models. Jasjit Singh Kang, Managing Partner and Global Head of Business Process Services, emphasized that AI-embedded operations are crucial for intelligence-driven enterprises, and this new model will help deliver measurable outcomes and real bottom-line impact for clients.