United Breweries Limited (UBL), a part of the HEINEKEN Company, has announced the launch of its new product, 'Amstel Grande Packaged Drinking Water'. This product will be available in Uttar Pradesh starting May 7, 2026, in 200 ml and 500 ml formats. UBL plans to expand the distribution to other states subsequently, leveraging its extensive distribution network. Vikram Bahl, Chief Marketing Officer at United Breweries Limited, expressed optimism about the new addition, stating, "Amstel Grande Packaged Drinking Water is an important addition to our portfolio. Leveraging UBL's well-established distribution network and deep channel partnerships, we are well-positioned to grow this brand." The company emphasized that Amstel Grande Packaged Drinking Water is produced adhering to high standards of quality and safety, consistent with UBL's overall quality benchmarks. This launch diversifies UBL's beverage offerings beyond its well-known beer portfolio, which includes brands like Kingfisher and Heineken.
