Unicommerce eSolutions Limited, through its marketing automation platform Convertway, has launched a bilingual AI Voice Agent named 'Catalyst'. This automated voice-calling solution is designed to recover abandoned checkouts and improve conversion rates for e-commerce and D2C brands by engaging customers in real-time, human-like conversations.

The Catalyst AI agent addresses the significant issue of revenue leakage due to abandoned checkouts, a growing concern in India's expanding e-commerce market. It aims to overcome customer hesitation by instantly calling customers after a checkout is abandoned, identifying reasons for hesitation, answering queries, and guiding them back to complete their purchase without manual intervention.

Furthermore, the AI voice agent seeks to mitigate challenges associated with Cash-on-Delivery (COD) orders, such as higher return rates and increased logistics costs, by addressing trust and payment-related concerns immediately after order placement. Key features include instant outbound calls, real-time responses, natural voice conversations, contextual awareness, objection handling, and bilingual support in Hindi and English with automatic language switching.

Kapil Makhija, Managing Director and Chief Executive Officer of Unicommerce, stated that real-time conversations are becoming critical for conversion as India's digital commerce ecosystem matures, and AI enables brands to engage customers effectively at moments of intent and hesitation.

About Unicommerce: Unicommerce offers solutions for e-commerce business processes, including backend operations (Uniware), logistics management (Shipway), and marketing automation (Convertway). The company serves over 7500 clients across India, Southeast Asia, and the Middle East.