Tilaknagar Industries Limited (TI) announced a robust start for Imperial Blue whisky following its acquisition, with primary sales reaching 1.79 million cases in December 2025, its first month under TI's management. This performance underscores the company's execution capabilities and distribution network, validating the strategic acquisition and positioning TI as a pan-India IMFL player.

Excluding Imperial Blue, TI's existing business also showed healthy growth, recording primary sales of 1.30 million cases in December 2025. The company has significantly strengthened its market presence in South India, achieving secondary sales of 2.11 million cases. TI now holds a 9.7% market share in the South IMFL industry, ranking as the second-largest national player, and leads the Prestige & Above (P&A) segment with a 32% market share.

TI demonstrated strong performance in key southern markets, becoming the largest player in Telangana with 1 million cases sold and a 21.7% market share in the overall IMFL industry. In Andhra Pradesh, TI is the second-largest player with 6.37 lakh cases sold and a 17.2% IMFL market share, also leading the P&A segment with a 38.7% share. In Karnataka, the company solidified its leadership in the P&A segment with a 39% market share.

Looking ahead, TI anticipates unlocking operational and distribution synergies, enhancing supply-chain efficiencies, and driving margin expansion with the ongoing integration of Imperial Blue. This is expected to strengthen its competitive position and support sustainable growth across markets. The company also highlighted its legacy brands and its 'House of TI' luxury vertical, which includes premium offerings and an investment arm for craft spirits.