Thomas Cook (India) Limited has signed a Memorandum of Understanding (MOU) with the Government of Gujarat (Gujarat Tourism) to promote Gujarat as a vibrant tourism destination across India. The collaboration aims to enhance Gujarat's visibility and appeal among Indian travellers through focused destination promotion initiatives.

The MOU was signed on January 12, 2026, at Marwadi University, Rajkot, during the Vibrant Gujarat Summit 2026. The agreement was formalized by Mr. Ravindrasinh Jadeja, Officer on Special Duty, Tourism Department, Government of Gujarat, and Mr. Romil Pant, Executive Vice President & Business Head – Leisure, Thomas Cook (India) Limited.

This partnership leverages Gujarat Tourism’s vision with Thomas Cook India’s extensive distribution network, product development focus, consumer insights, and marketing expertise. It will also include structured training and knowledge-building initiatives for Thomas Cook India’s travel experts and channel partners. The aim is to drive increased arrivals and visitation by enhancing awareness of the state's diverse offerings, including heritage, culture, spirituality, wildlife, nature, and experiential travel across key domestic source markets.

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, expressed enthusiasm for the partnership, highlighting Gujarat's iconic attractions and the company's intent to drive a multi-pronged strategy across leisure, MICE, and BLeisure travel.