RattanIndia Enterprises Ltd. has announced the launch of Cocoblu Global Retail in the United Arab Emirates (UAE) to capitalize on the growing digital retail market in the Gulf region. This new venture will partner with noon, a leading regional e-commerce platform, utilizing a hybrid model that combines noon's marketplace operations with Cocoblu's sourcing capabilities. Cocoblu Global Retail will offer a diverse selection of products across categories such as home, toys, sports, and electronics to customers in the Gulf via noon. The aim is to improve product availability, deepen category access, and provide a seamless shopping experience. noon will provide the platform, technology, and customer reach, enabling Cocoblu Global Retail to accelerate its growth. A key objective for Cocoblu Global Retail is to offer Indian and global brands a scalable route into GCC markets, facilitated by existing free trade agreements between India and the UAE. This initiative aligns with RattanIndia Enterprises' strategy of building technology-led businesses with global reach. Mrs. Anjali Rattan, Chairperson of RattanIndia Enterprises Ltd., stated, "The Gulf region represents one of the most dynamic and fast-growing digital retail markets in the world, with the e-commerce sector projected to cross USD 50 billion within this decade." She added that the partnership with noon aims to provide regional consumers with strong product selection and create an avenue for Indian brands to expand internationally. Raman Kumar, CEO of core e-commerce at noon, commented, "Cocoblu Global Retail joining our platform reinforces noon’s commitment to growing a vibrant, future-ready retail ecosystem." The establishment of Cocoblu Global Retail, operating as Neorise Global Trading L.L.C S.O.C in the UAE, underscores RattanIndia Enterprises' commitment to digital ventures and strengthening India-Gulf trade ties.