RateGain Travel Technologies Limited has announced the launch of its new AI-powered social growth platform for the hospitality industry, named SoHo Suite. This platform is designed to help hospitality brands convert social engagement into measurable demand and direct bookings. The launch addresses the evolving travel discovery landscape, where inspiration and booking decisions are increasingly influenced by social platforms. SoHo Suite integrates Digital Asset Management (DAM), Social Media Publishing, and Community Inbox into a single, unified system. The platform utilizes AI to organize assets, assist with content creation, identify optimal posting times, and prioritize guest conversations across various social channels. This enables corporate and property teams to manage social media efficiently and consistently. The AI-powered DAM feature acts as a storytelling engine, centralizing all brand assets and using smart tagging and visual search for quick deployment. The Publishing capabilities help activate demand by allowing teams to plan, approve, and schedule posts across major social networks from a unified calendar, with AI suggesting content and copy aligned with brand voice. Community Inbox manages guest interactions, using AI to understand intent and sentiment, flag urgent issues, and prepare proactive responses. Carla Shaw, General Manager of SoHo at RateGain, stated that the platform enables hotel teams to be visible, proactive, and responsive, ultimately converting social engagement into bookings. The SoHo Suite is now available globally to hotel groups and independent properties.
