Pritish Nandy Communications Limited (PNC) has announced a significant licensing agreement with Shemaroo Entertainment Limited. This deal grants Shemaroo Entertainment the rights to exploit the satellite and digital rights for 18 titles from PNC's film library. This strategic partnership is part of PNC's broader initiative to actively monetize its extensive content portfolio across various electronic platforms. The agreement underscores PNC's commitment to maximizing revenue streams from its existing content assets through collaborations and strategic alliances. The collaboration is expected to leverage Shemaroo Entertainment's expertise in content exploitation, further enhancing the reach and commercial viability of PNC's film library.