P N Gadgil Jewellers Limited (PNGJL) has announced the appointment of Sara Tendulkar as the brand ambassador for its contemporary lightweight fine jewellery brand, Litestyle by PNG. This strategic move aims to strengthen the brand's connection with younger consumers and future jewellery buyers. Litestyle by PNG is positioned as a bridge between PNG Jewellers' established customer base and the next generation. The brand features a modern retail format, contemporary designs, and an omnichannel experience, designed to remain relevant to younger consumers' preferences and shopping habits. Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, emphasized that Litestyle is a significant business vertical with dedicated focus on merchandising, planning, marketing, and digital platforms, not just a short-term initiative. Sara Tendulkar, with her natural elegance and strong digital presence, is seen as an ideal fit for Litestyle's philosophy. The partnership, which begins in December 2025, is for two years. Collections featuring Sara are slated for launch from March 2026 onwards. Hemant Chaavan, Head Marketing and E-commerce at Litestyle by PNG, stated that Sara represents the confident, modern, and expressive young woman the brand targets. Litestyle by PNG operates with a strong omnichannel approach, integrating physical stores, digital platforms, and content-led engagement. Following positive responses from pilot stores in Pune and Goa, the brand plans a structured expansion to approximately 50 stores by FY 2028, including company-owned and franchise formats, supported by an online store and app. The initial expansion will focus on Maharashtra, followed by other parts of India.