Ola Electric Mobility Limited has reintroduced its 'Ola Muhurat Mahotsav' campaign, offering special prices on its 4680 Bharat Cell product portfolio. The campaign, starting January 14, 2026, will run for two days and applies to select electric scooters and motorcycles.

Customers can avail of significant benefits on the Ola Shakti range, with variants like 1.5kWh, 5.2kWh, and 9.1kWh priced at ₹10,000, ₹49,999, and ₹99,999 respectively. The company is also offering an upgrade bonus of ₹20,000 for existing Ola customers and ₹15,000 for those upgrading from ICE vehicles. Specific models like the S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh, powered by the 4680 Bharat Cell, will be available at ₹1,39,999 and ₹1,49,999 during Muhurat Hours. All these special prices are exclusively applicable for in-store purchases.

Ola Electric stated that the campaign celebrates its 4680 Bharat Cell platform, reinforcing its vertically integrated approach. The company aims to accelerate India's transition to clean energy and mobility solutions with these attractive pricing strategies.