Westlife Foodworld, the operator of McDonald's restaurants in West and South India, has launched a new brand campaign titled ‘Let’s Family at McD’ to commemorate its 30th anniversary in the country. The campaign features a brand anthem written by Prasoon Joshi, celebrating the brand's integration into everyday Indian life and redefining 'family' to include friends, colleagues, and communities. Conceptualized by McCann India, the campaign aims to evoke the universal emotion of togetherness that McDonald's has fostered over the years. It highlights real-life experiences, from sharing a McAloo Tikki after school to late-night drives and office lunch runs, positioning McDonald's as an everyday social space for connection. The campaign will be amplified across digital platforms and in-store experiences. Akshay Jatia, CEO of Westlife Foodworld, stated that the campaign celebrates an inclusive definition of family and reaffirms the company's commitment to being a place where everyone feels they belong. Prasoon Joshi emphasized the nuanced Indian meaning of family and how McDonald's has become a natural space for these bonds. Rahul Mathew, Chief Creative Officer at McCann India, added that the campaign celebrates all forms of families in customers' lives.
