* Lenskart has partnered with Popmart's Sweet Bean to launch a limited-edition eyewear and Bitz charms collection. * The collection will be launched in Singapore on 4 Dec. * The Lenskart × Sweet Bean Bitz Collection features miniature, magnetically-snappable charms designed around Sweet Bean’s ‘I want a Hug’ series. * Peyush Bansal, Co-founder & CEO of Lenskart, stated the collaboration aims to infuse eyewear with moments of play and imagination. * The Eyewear collection launch will be followed by a Bitz Charms launch event in the upcoming days.
