IZMO Limited's division, FrogData, an automotive data and analytics company, has announced a strategic partnership with FordDirect, a joint venture between Ford dealers, Lincoln retailers, and Ford Motor Company. This collaboration will integrate FrogData's Fixed Operations Solutions Suite into 'The Shop,' FordDirect's e-commerce platform for dealer solutions. Through this partnership, FrogData's FixedOps Mojo and FixedOps Velocity programs will be accessible to Ford dealers and Lincoln retailers. FixedOps Mojo is an AI-powered Service Operations Intelligence Platform designed to help service managers improve Effective Labor Rate (ELR), reduce profit leakage, and optimize service menus. FixedOps Velocity is a hyperlocal service marketing program aimed at helping dealers retain post-warranty customers and enhance their local digital visibility. Tej Soni, CEO of FrogData, highlighted the significance of this milestone, stating that the suite enables better decisions, stronger performance, and long-term customer retention. Chris Thornton, CEO of FordDirect, added that FrogData will support their mission to help dealerships focus on core activities by providing access to vetted vendors and cost savings. The announcement was made on January 27, 2026, and aims to strengthen dealership service operations by offering advanced data analytics and marketing solutions.
