Intellect Design Arena Ltd. has announced the accelerated expansion of its US market presence with the launch of its AI-first payments platform. This platform is designed to help banks meet the growing demand for instant payments, enabling them to enhance speed, resilience, and competitive advantage. The platform leverages Purple Fabric, Intellect's Open Business Impact AI-First platform, to apply AI models across the payment lifecycle. This aims to reduce latency, minimize reconciliation overhead, and improve operational predictability. The US real-time payments market is projected to reach $2 billion by 2030, with a significant number of businesses demanding instant payments and willing to switch banks for this capability. Intellect has established a considerable presence in North America, serving numerous banks and credit unions. The company is reinforcing its commitment to the US market with investments in infrastructure, including a new headquarters in New York City, an operations center in Atlanta, and an AI development hub in Austin. Additionally, Rakesh Srivastava has been appointed as President and Chief Revenue Officer for the Americas. Manish Maakan, Executive President & Group Chief Revenue Officer and CEO - Wholesale Banking at Intellect Design Arena, stated that banks need AI-first payment platforms that combine speed, resilience, and operational intelligence without adding complexity. The company's platform integrates with existing systems, allowing for incremental modernization and rapid deployment of new payment rails. Intellect Design Arena is a global leader in financial technology, offering composable and intelligent solutions to financial institutions in 61 countries. Their product suite covers various banking and financial services areas, driven by their eMACH.ai, Purple Fabric, and iTurmeric platforms.