Globus Spirits Limited announced the launch of a new brand, 'Globus Spirits Ryder', in the UPML (Medium Liquor) category in Uttar Pradesh. The product will be available in a 180ml Tetra Pak with an MRP of ₹90. This launch signifies the company's expansion into its third state for medium liquor, following successful entries into Rajasthan and Haryana. The medium liquor segment is positioned as an affordable upgrade from country liquor. Access to this category is facilitated by state policy, requiring players to have their own distillery within the state.
