Firstsource Solutions Limited (FSL), a prominent business process management services provider and an RP-Sanjiv Goenka Group company, has been recognized as a Leader in the 2025 NelsonHall NEAT Evaluation for CX Services Transformation. NelsonHall's assessment highlighted FSL's strengths in AI-powered platforms, deep vertical expertise, and outcome-based commercial models, which contribute to measurable revenue and efficiency gains across industries. The report also noted the company's ongoing investments in talent, multilingual AI innovation, and strategic acquisitions aimed at expanding its vertical depth and transformation capabilities. This recognition underscores FSL's position as a trusted partner for enterprises seeking technology-led CX transformation. Ashish Chawla, Head of CX & Consulting at Firstsource, stated that this recognition validates the company's strategic shift towards modular, AI-first ecosystems that focus on real business outcomes rather than just operational efficiency. He emphasized FSL's UnBPO™ approach, which reimagines outsourcing as a future-ready, platform-led model delivering speed, scalability, and sharper decision-making. Ivan Kotzev, Lead CX Services Analyst at NelsonHall, commented on the market's rapid shift towards technology-first, domain-specific capabilities, noting that Firstsource is actively adapting through acquisitions, adopting GenAI technology, and prioritizing revenue generation competencies. He also pointed out FSL's drive for outcome-based pricing to fund continuous innovation. Firstsource, with its global presence across multiple countries, offers business process solutions and services that span the customer lifecycle in various industries, including Healthcare, Banking and Financial Services, Communications, Media and Technology, and Retail.