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Cupid Limited has received in-principle approval from its Board of Directors to establish a new FMCG manufacturing facility in the Kingdom of Saudi Arabia (KSA).

This strategic move marks Cupid Limited's first manufacturing plant outside India and is a significant step in its international expansion. The proposed facility aims to bolster the company's FMCG growth strategy and enhance its presence in overseas markets, particularly the Gulf Cooperation Council (GCC) region. It is expected to improve regional supply capabilities, expedite time-to-market, and ensure better product availability across KSA and other GCC countries.

The project will be financed through the company's internal accruals, pending detailed evaluations and the acquisition of necessary regulatory and statutory approvals. By creating a manufacturing base closer to key international markets, Cupid Limited intends to deepen its global FMCG footprint and increase service efficiency throughout the region.

Cupid Limited, established in 1993, is a leading manufacturer of male condoms, female condoms, water-based personal lubricants, IVD kits, deodorants, perfumes, almond hair oil, body oils, petroleum jelly, and other FMCG products. The company recently expanded its product offerings to include fragrances, personal care items, and wellness solutions. In March 2024, Cupid Limited acquired land in Palava, Maharashtra, to increase its production capacity by 1.5 times, adding approximately 770 million male condoms and 75 million female condoms annually. The company is a WHO/UNFPA pre-qualified supplier and exports to over 110 countries.