* Cello World Limited will bring back the “Cello” brand for Stationery and Writing Instruments. * Cello Plastic Industrial Works (CPIW), a member of the Promoter Group of CWL, will acquire the trademark for Stationery and Writing Instruments i.e. “Cello Brand” from BIC Group. * Cello World Limited through one of its wholly owned subsidiary will enter into an agreement to lease the trademark for “Cello Brand” for Stationery and Writing Instruments from CPIW on the same terms like it has been doing for the other classes. * The company will issue a separate communication outlining the subsequent course of action, strategic initiatives, and other relevant details pertaining to the deal.
