Brightcom Group Limited (BCG) has released an explanatory presentation detailing the digital marketing market structure, operating mechanisms, and industry context. This presentation, shared on January 11, 2026, follows a previous intimation on January 5, 2026, and is intended as reference material.

The presentation outlines the global advertising market, noting that it exceeds $1.5 trillion and that digital advertising constitutes approximately 70% or more of this total, driving nearly all incremental growth. Digital advertising is characterized as measurable, addressable, automated, and performance-linked.

The digital advertising market operates through software platforms, connecting advertisers, agencies, publishers, and technology providers. Programmatic execution, which involves real-time bidding and automated decision-making, is central to the market, processing billions of transactions daily.

Artificial intelligence (AI) and machine learning are increasingly integrated into digital marketing functions for scale and complexity management, impacting budget allocation, targeting, bidding strategies, forecasting, optimization, and creative selection. The market is maturing, with a focus on efficiency, transparency, operational excellence, and reliable execution. Advertisers are increasingly demanding fraud prevention, brand safety, viewability standards, and transparent measurement.

The presentation also covers major digital advertising formats including Display, Video, Search, Social, Streaming/CTV, Retail Media, Email, Audio, and Digital Out-of-Home (DOOH). It identifies key market participants, including technology providers like The Trade Desk, Magnite, PubMatic, and specialized platforms. Brightcom itself operates as a technology platform supporting large-scale, programmatic advertising execution, covering demand execution, supply enablement, transaction processing, and outcome measurement.

The long-term market outlook suggests continued growth, with programmatic advertising expected to dominate display and video spend by 2026. Hyper-personalization driven by AI, sustained overall digital advertising growth (CAGR of 8-10% through 2028), and an increasing digital share of total advertising (exceeding 75% by 2026-2027) are anticipated. Growth is also expected in video & streaming, retail media, and a continued evolution in measurement with increased investment in cross-platform measurement and privacy-safe attribution.