Brand Concepts Limited has announced the opening of a new store under the brand name “Juicy Couture” at Unit No. G-17, Ground Floor, Sky City Mall, Borivali East, Mumbai, Maharashtra -400066. This expansion is part of the company's growth strategy to offer greater convenience and improved services to its customers. The new store is located in a prime, high-traffic area within Sky City Mall, targeting the high-spending demographic of North Mumbai and enhancing the company's offline presence. For the first time in the region, this store will feature the complete "Juicy Lifestyle" range, including accessories, iconic velour tracksuits, luxurious lingerie, and seasonal apparel. This development signifies Brand Concepts Limited's continued expansion of its international brand portfolio in the Indian fashion and lifestyle retail sector.