Balaji Telefilms has announced the launch of Kutingg, its new entertainment platform designed to deliver daily engaging content for mobile-first audiences. The platform aims to offer compelling stories, innovative formats, and culturally rooted entertainment.

The launch event was attended by Balaji Telefilms Group CRO, Nitin Burman, and Head of Content, Meghna Joshi, along with cast members from Kutingg's original shows. Kutingg goes live with an exciting lineup of original programming, including the Kutingg Original show Missing Priya, along with multiple new fiction and non-fiction titles.

Kutingg offers a curated daily content lineup across formats, including long-format fiction, binge titles, vertical short-form series, and engaging Non-Fiction shows. The slate spans drama, youth-centric narratives, reality formats, and snackable content, embracing vertical video formats for mobile audiences.

The platform officially launched on January 19, 2026, with a structured weekly lineup. The launch slate includes Saas Bahu aur Swaad (Family Drama), Missing Priya (Kutingg Original Binge Show), Janlewa Ishq (Vertical series), Romeo Ke Dil Mein Juliet (Vertical series), and Honestly Why Not? (Non-Fiction).

Upcoming original titles include Mujhe Tu Chahiye, Sharad Malhotra and Vinay Anand in ACP Vikrant, Jaffna Hills, and Ghar Tera Mera, among many other vertical shows and daily dramas. Sanjay Dwivedi, Group CEO & CFO, Balaji Telefilms, stated that Kutingg represents a focused step in their digital journey, strengthening their commitment to everyday entertainment through a disciplined content strategy and sustainable growth.

Nitin Burman, Chief Revenue Officer, added that Kutingg's original slate mirrors real viewing habits, creating opportunities for brands and partners. Meghna Joshi, Head of Content, emphasized creating content that fits seamlessly into everyday life, with a strong mix of family dramas, binge-worthy originals, and vertical formats.