AWL Agri Business Limited, formerly known as Adani Wilmar Limited, has launched a 'Pakko Gujarati' campaign and a specially designed Fortune Cottonlite Refined Cottonseed Oil Festive Pack to celebrate Gujarat's rich food culture and cooking traditions ahead of the Uttarayan festival. The festive pack features a vibrant, hyperlocal design inspired by Gujarati culture and festival motifs. The campaign and pack were unveiled at an on-ground event in Ahmedabad, attended by Gujarati theatre and film personality Siddharth Randeria. The brand has also onboarded cultural icons Apara Mehta, Tiku Talsania, and Puja Joshi to embody the spirit of a 'Pakko Gujarati'. Mukesh Mishra, Joint President – Sales & Marketing, AWL Agri Business Limited, stated that the initiative aims to celebrate the bond of food that brings families together during festivals and strengthen the company's connection with Gujarati households in an authentic manner. The Fortune Cottonlite Refined Cottonseed Oil festive pack will be available in Gujarat for a limited period during the Uttarayan season. Fortune Cottonlite Refined Cottonseed Oil is designed for everyday Indian cooking, particularly deep-frying, and includes antioxidants to retain the freshness of cooked food. AWL Agri Business Limited is one of India's largest Food & FMCG companies, with its flagship brand Fortune Foods reaching over 131 million households.