Bharti Airtel Limited has announced a groundbreaking partnership with Adobe, offering free access to Adobe Express Premium for its entire customer base of 360 million across India. This initiative, a global first, provides Airtel customers with AI-powered design tools for creating social assets, marketing materials, and videos. The Adobe Express Premium subscription, valued at approximately ₹4,000 per year, will be available at no cost to all Airtel mobile, Wi-Fi, and DTH subscribers. Customers can activate their subscription through the Airtel Thanks App without requiring a credit card. Siddharth Sharma, CEO — Connected Homes and Director — Marketing at Bharti Airtel, stated that the partnership aims to empower millions of Indians with cutting-edge AI tools for innovation and self-expression. David Wadhwani, President, Digital Media at Adobe, expressed excitement about accelerating the growth of India's creator economy by enabling easy production of standout content. The Adobe Express Premium subscription includes thousands of professional design templates, AI-powered features like background removal and one-tap video editing, premium Adobe Stock assets, 100GB cloud storage, and advanced features like auto captions and instant resize, all without watermarks and with cross-device synchronization. The service supports English, Hindi, Tamil, and Bengali languages. The partnership is expected to significantly impact creators, consumers, students, small businesses, and marketers by enabling faster content creation, enhanced quality, and greater differentiation in the digital space.
