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Affle 3i Limited announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, in a dual role as the Chief Strategic Investments Officer. This appointment is aimed at bolstering Affle's organic and inorganic growth plans in developed markets.

In his new capacity, Sameer Sondhi will be responsible for driving North America expansion plans and new strategic investments, aligning with Affle 3i's vision of achieving 10x growth in its third decade, focusing on Innovation, Impact, and Intelligence.

Sameer Sondhi brings extensive leadership experience in global adtech and digital media. He previously held senior roles at Verve, including CEO and Chief Revenue Officer, where he was responsible for global strategy, operations, and growth. Prior to that, he held leadership positions at InMobi, contributing to its expansion across North America, Europe, and Asia. He holds a master's degree in computer science.

Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, stated that Sameer's appointment marks a pivotal milestone and will elevate the business in developed markets. He highlighted Sameer's proven leadership, deep understanding of the business, and long-term commitment to Affle's vision and culture. The dual role is expected to reinforce organic growth momentum and execute a targeted strategic investment plan in North America.

Sameer Sondhi expressed his excitement about joining Affle during a defining phase of its growth journey. He noted Affle's strong foundation in AI-driven consumer intelligence and performance-led advertising as key drivers for scalable, profitable growth. He looks forward to collaborating with the leadership team, partners, and customers to unlock long-term value.